BOSS
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/Client
BOSS
/About
The Gringa Group proudly managed the official content production for BOSS’s groundbreaking campaign in Miami, 2023, a pivotal moment in the brand's evolution after transitioning from Hugo Boss. The project featured a stellar lineup of influencers and artists, including Isis Valverde, José Loreto, Maisa, João Guilherme, Camila Coelho, Mari Saad, Rômulo Arantes, Foganoli, and Fernando Fernandes. This campaign marked a significant milestone, capturing the essence of the redefined BOSS identity through dynamic and inspiring content.
/Team
Produced by
Gringa Group™
/Country
USA- Miami
/Year
2024
Behind the Scenes
The Gringa Group proudly managed the official content production for BOSS’s groundbreaking campaign in Miami, 2023, a pivotal moment in the brand's evolution after transitioning from Hugo Boss. The project featured a stellar lineup of influencers and artists, including Isis Valverde, José Loreto, Maisa, João Guilherme, Camila Coelho, Mari Saad, Rômulo Arantes, Foganoli, and Fernando Fernandes. This campaign marked a significant milestone, capturing the essence of the redefined BOSS identity through dynamic and inspiring content.
