Lancome - Martha Graeff
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/Client
Lancome - Martha Graeff
/About
The Gringa Group captured a special campaign for Lancôme’s iconic fragrance, “La Vie Est Belle,” featuring influencer Martha Graeff. Set against a backdrop that embodied elegance and individuality, the project celebrated the fragrance’s philosophy: choosing your own path to happiness and inspiring others to do the same. With Martha’s vibrant personality and the timeless allure of “La Vie Est Belle,” the campaign brought to life the essence of beauty, joy, and authenticity.
/Team
Produced by
Gringa Group™
/Country
USA - Miami
/Year
2024
Behind the Scenes
The Gringa Group captured a special campaign for Lancôme’s iconic fragrance, “La Vie Est Belle,” featuring influencer Martha Graeff. Set against a backdrop that embodied elegance and individuality, the project celebrated the fragrance’s philosophy: choosing your own path to happiness and inspiring others to do the same. With Martha’s vibrant personality and the timeless allure of “La Vie Est Belle,” the campaign brought to life the essence of beauty, joy, and authenticity.
